|If your book-parcel weighs more than 730 grammes (0.73 Kg), then we shall send it in a blue M-Bag with such a label|
Big news at Plurabelle as our new marketing strategy begins to take shape. Our aim is still the same: to increase the number of Turkish customers who visit and purchase books from Plurabelle. Turkey’s economy is flourishing, there is a well established network of universities. Our scholarly books could surely contribute to the Turkish Library system. But why have there been so few Turkish customers visiting Plurabelle during the last couple of years? We have sold 70,000 books in the last 10 years, but only a handful of these went to Turkey. Are we doing something wrong? Is there something we are missing?
This is why I, Julia, have joined this project: to investigate. I have a degree in English and I am now studying for an MA in Publishing at Anglia Ruskin University. I have joined with Michael Cahn from Plurabelle to find out if there is something we can do to increase our sales to Turkish libraries. I will try to develop relationships with librarians and make them aware of what we offer. This is a great opportunity to develop a new customer base and share the joy of Plurabelle Books in a whole new market! For me, it is also a research project which will be supervised and which will count towards my degree.
The first stage of my research project is an initial telephone survey of Turkish librarians. We have a short questionnaire designed to investigate the mystery of the missing orders from Turkey. Are there problems with the postal service? Is currency exchange a problem? Are customs procedures an issue? Do you use a consolidating service?
So if you receive a call in the next few weeks, asking intrusive questions about buying second hand books in a foreign country - it will be me, Julia, calling from among the shelves of Plurabelle.
When calling, ask for either me (Julia) or Michael, but please do allow for the fact that we do not speak Turkish (Michael is a fluent German speaker), and that we are 2 hours behind you. An email will be just as valuable for us, and will earn you the same credit, but we would love to talk to our potential clients on the phone. You can also take our quick survey here.
We look forward to speaking with you!